"People do not buy goods and services. they buy relations, stories and magic" 

—Seth Godin


Time to talk reactions

U.S. foreign policy have been undergoing changes and shifts since Trump's administration took over. Between the Muslim ban and threats to take out the troops stationed in Asia, our foreign allies are speaking out about their stances. 

The United Kingdom's prime minister, Theresa May, did not respond right away to the Muslim ban executive order, which put her under criticism after her meeting with Trump. Other U.S. western allies, Germany; France and Canada immediately came out in opposition. Here is a brief explanation of more countries' reactions. 

Asian countries are also joining the conversation. Japan and South Korea were on edge due to Trump expressing interest in taking troops out unless they paid to keep them. U.S. Secretary of Defense, James Mattis, took to reassure the commitment between them and the U.S. China was also quick to point out the U.S. should have a strong interest in maintaining the stability of their relationship. 

One thing to take away from these various countries' messages is to remain strong in your or your audiences values. Citizens of the U.K. had something to say when May did not outright come forward against Trump's executive order. Her actions did not mirror the values of her country, and that hurt her reputation enough to receive criticism. Most of the countries acknowledged the policy side while also remaining practical in how their messages will affect their foreign relationships. 

Communication between countries will shape how leaders will act in the face of new executive orders, so it's time to talk, or remain quiet. 


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